📌 Quick Wins from Real Authors Using Pinterest

Real Strategies. Real Results. All from Writers Just Like You.

I've said this many times and in many ways, but it's something that bears repeating: Pinterest isn’t about being an influencer or chasing viral trends. It’s about creating evergreen visibility for your books, brand, and writing business. These quick wins show exactly how authors are using Pinterest to build their platforms (without burning out or being online 24/7).

Whether you're trying to grow your email list, sell more books, or simply reach the right readers, these examples prove what's possible.

CASE STUDY #1: Growing an Email List with Evergreen Pins

Author Type: Indie Romance Writer
Goal: Grow email subscribers from organic search
Strategy: Created pins linking to a free novella (lead magnet) and a character quiz
Result:

• 1,200+ new subscribers in 6 months

• 3 evergreen pins continue to drive daily traffic

• Pin design tested with 3 templates to find the best performer

Key Takeaway: One strong lead magnet + keyword-optimized pins = list growth on autopilot.

CASE STUDY #2: Driving Preorders for a Series Launch

Author Type: Cozy Mystery Author
Goal: Build buzz for Book 1 of a new series
Strategy: Used “Meet the Character,” “Behind the Book,” and “Mood Board” pins
Result:

• Pinterest became the 2nd highest traffic referrer during launch month

• 250+ clicks to preorder page from one pin

• Boosted visibility on Amazon with early reviews and shares

Key Takeaway: Pinterest pins are powerful book launch assets, especially when tied to storytelling and world-building.

CASE STUDY #3: Selling Digital Products & Courses

Author Type: Writing Coach & Nonfiction Author
Goal: Drive traffic to a low-cost workbook and course
Strategy: Created 10 pins per product, rotating seasonal topics and pain points (i.e., “Feeling Stuck Writing Your Memoir?”)
Result:

• Monthly traffic boost to website/store

• Increased course enrollments from Pinterest by 19%

• Best-performing pin: simple checklist with strong overlay text

Key Takeaway: Consistent pinning + smart SEO + clear CTAs = conversion over time.

MY BONUS TIPS: How These Authors Made Pinterest Work

• They used keywords like blog tags. Each pin title and description was search-optimized with terms their audience was actively searching for.

• They used templates (provided to them from the Pinterest Power for Authors course). Consistent design helped them save time and build brand recognition.

• They thought long-term. Pinterest isn’t instant, but the compound growth is real--and is the goal. Pins they made months ago are still delivering results.

If You Want to See 📌 Wins Like These...

Go deeper with the full Pinterest Power for Authors course—a complete strategy designed just for writers.

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Disclaimer: The case studies shared here are based on real author outcomes and strategies. They have been anonymized to protect privacy while still providing meaningful insights.