How to Plan Seasonal Pinterest Content Without Losing Your Mind

Pinterest isn’t about posting all the time. It’s about posting the right things at the right time. It’s true. And I have a plan for you for seasonal Pinterest content without losing your mind. That’s good!

Raise your hand if you’ve ever stared at Pinterest wondering:
What am I supposed to be posting… and when?!

Yep. Me too. 🙋‍♀️ 

When I first started using Pinterest intentionally as part of my author platform, I fell into the trap a lot of writers do: I overthought it. I thought I had to pin constantly. I thought I needed to be some kind of content machine. And my mind was blank.

But then I had a major realization.

Again…Pinterest isn’t about posting all the time. It’s about posting the right things at the right time.

And that, y’all, is where seasonal planning comes in.

Let’s talk about what it is, why it matters, and how to do it in a way that’s realistic (aka, not exhausting) for your actual writing life.

What Is Seasonal Content Planning?

In Pinterest-speak, “seasonal” just means being a few steps ahead of what your audience is going to be searching for soon.

Pinterest users are planners. They’re not looking for what’s trending today—they’re looking for ideas for next month… or the one after that.

That means you want to schedule your contact 4–6 weeks in advance of the season or event or trend you want to tap into.

What Does That Look Like for Writers?

You don’t need a marketing team or a content calendar the size of your manuscript (I use Scrivener). What you do need is a rhythm that works for you.

Here’s a sample (and simple) breakdown of seasonal Pinterest ideas that align with the writer/reader life:

🌱 Spring

• “How to start your novel” tips

• Fresh writing routines

• Writer wellness or productivity tools

• Spring reading challenges

☀️ Summer

• Beach reads and book recs

• Travel journaling or writing prompts

• “How to write while on vacation” tips

• Mid-year writing goal check-ins

🍂 Fall

• NaNoWriMo prep and plotting guides

• Cozy writer habits

• Fall book release promotions

• Back-to-school writing tools

❄️ Winter

• Writing through the holidays

• Year-end reflection journals

• Revision strategies for the new year

• Favorite books of the year roundups

   

How I Use Seasonal 📌 Pinning in My Own Planning

I like to keep things simple. I have a Scrivener file labeled Pinterest Content, and each season has its own section. As they come to me, I jot down ideas I might want to create pins for.

Here’s what my real seasonal plan might look like:

• March: Pin blog posts on goal-setting + writing productivity

• April: Create pins for my “Pinterest for Authors” freebie (timed for spring cleaning your platform!)

• June: Highlight my cozy mystery backlist with seasonal book pins

• September: Start pinning NaNoWriMo prep guides

• December: Share revision tools and reflection prompts (getting ready for the new year)

I’m not creating new content all the time—often I’m just repurposing what I already have (meaning blogs, articles, books, etc) and scheduling it with intention ahead of the target season/trend.

You Don’t Need to Pin Every Day

This is your reminder (especially if you’re the all-or-nothing type like me):

You do not need to pin daily to be successful on Pinterest. 

What you do need is: 

📌 A handful of content ideas that fit the season
📌 A simple schedule (maybe 1–2 pins a week)
📌 A few hours a month to batch your designs in Canva

That’s it.

Your Turn! 

Here’s a little seasonal content challenge to get you started:

📌 Open a note, doc, or Scrivener file.
📌 Write down 3–5 seasonal content ideas for the upcoming month.
📌 Choose ONE to turn into a pin this week.
📌 Done is better than perfect!

And if you need a little help with design or strategy, my Pinterest Power for Authors course walks you through it step-by-step (with templates included!).

Y’all, stop treating Pinterest like another overwhelming task and start using it as the supportive, slow-burning, visibility-boosting tool it actually is.

You’ve got this! 

Now go forth and plan your seasonal magic—and then get back to your book! 💻

xxx,
Melissa